Naples, Fla. (September 19, 2018) – Jeffrey John has joined the Naples, Marco Island, Everglades Convention and Visitors Bureau – Collier County’s department of tourism – as sports development manager. John will work closely with Collier County Parks and Recreation as well as national, state and local governing bodies to solicit and retain sports tourism events in the region. He will also join the planning team for Collier County’s new amateur sports complex being developed on the east side of Naples near I-75 exit 101.
John, a National Association of Sports Commissions Certified Sports Event Executive, previously served as sales manager for Visit Tucson Sports, and in a similar position with the Greater Columbus Sports Commission. Over the past 20 years he has had the opportunity to work on events with a myriad of sports organizations including the American Junior Golf Association, Major League Soccer, Ohio High School Athletic Association, National Collegiate Athletic Association, the United States Olympic Committee as well as numerous youth sports organizations.
“An event needs to be beneficial not only for the client, but to the community as a whole,” says John. “The real key to sports marketing success is to remember the competition is only a portion of the event. It is the experience and the memories we help create for the players and their families that will last.”
John, a native of Ohio, has recently relocated to Naples from Tucson, Arizona.
About Naples, Marco Island, Everglades Convention and Visitors Bureau
The Naples, Marco Island, Everglades Convention and Visitors Bureau (CVB) is the official tourism marketing and management agency for Collier County, Florida, known as Florida’s Paradise Coast. The CVB produces the area’s ongoing destination marketing campaigns, travel and tourism website and visitor guides, and provides information and assistance for travel media, group meeting and sports event planners, tour operators, and travel agents. Tourism is the key economic engine for Collier County. More than 1.7 million visitors annually provide an economic impact of over $2 billion and support 38,000 local jobs. Ongoing destination marketing by the CVB is the key driver of visitation resulting in short-term stays in paid lodging that collect the Collier County Tourism Development Tax, which pays for beach renourishment, destination marketing, county museums, the new amateur sports complex, and cultural and event grants.
For more information about Collier County Tourism, call the visitors bureau at 239-252-2384. For information on vacationing or holding meetings in the destination, visit www.ParadiseCoast.com. For information about bringing a sports event to the area, visit www.ParadiseCoast.com/sports. Follow the destination on Twitter and Instagram @ParadiseCoast, and on Facebook at www.Facebook.com/TheParadiseCoast and www.Facebook.com/AthletesInParadise for sports tourism.