Contact: Pam Russell
Date, Time and Location
Tuesday, October 2, 2018, from 5:30 PM to 7:30 PM ET
3510 Kraft Road, #200
Naples, FL 34105
(All workshops will meet at the same location and time)
$30 when registering online per workshop or $70 for whole series
“Beginner Social Media Series for Business Owners”
A three-part beginner series!
Is learning social media for your business making you crazy? What platforms do what, and where should your business appear? Learning social media for business owners can be confusing, difficult and time consuming. This series will help business owners cut through the clutter of social media and learn which platforms make the most sense to use for their business. Then, they will learn how to use the most popular platforms as well, giving business owners a place to start and the tools to move ahead with a social media plan!
SESSION 1 (October 2): Social Media 101--The Best Platforms For Attracting Customers & Increasing Revenue?
This class is an overview of the top social media platforms. Perfect for business owners who have very little knowledge or experience with social media in general and need to learn the purpose and differences between the platforms to start developing a business social media strategy. Attendees will learn the differences and purpose of different social media platforms, and how to choose the right combination of social media platforms for their business. They will also learn the basic steps for starting a social media content strategy.
SESSION 2 (October 23): Facebook for Business--Creating a Business Environment and attracting Followers
This beginner class is designed to introduce business owners to Facebook, how to create a business environment on Facebook, and how to promote, post and engage followers, converting them into customers. Attendees will learn how to update important Facebook settings for business, how to create a business page, how to navigate between a personal page and business page, and how to develop a content posting schedule. Attendees will also get a basic overview of Facebook Paid Ad Placement.
SESSION 3 (November 6): Harness the Power of Instagram for Your Business
This beginner class is designed to help you unleash the power of Instagram to grow your business. The class will describe Instagram Business and the types of customers you can reach with it. It will also cover the essentials you need to know to, including how to: set up a business profile and content schedule that works for your business; utilize Instagram photography, Instagram video, Instagram Story, and Instagram Apps; effectively engage with the Instagram community; build Instagram Business into your daily social routine; and measure the success of your Instagram platform.
At the end of this session you will understand the benefits of Instagram, why it should it should be part of your social media arsenal, and how to deploy it successfully.
A long-time resident of Naples, Nella DeCesare has worked in the advertising and marketing industry for 24 years; and specifically, within digital advertising for 15 years. She has also consulted in industries such as real estate, construction, retail, hospitality and non-profit. Nella has taught marketing and social media classes to business owners in the Naples area for more than six years, and is the owner/operator of WBN Marketing LLC, a successful local digital marketing company. She sits on various local boards, providing marketing and technology support.
Cristy Marecki is a seasoned Social Media expert with over 7 years of experience helping local Southwest Florida businesses promote and gain new customers using social media platforms such as: Instagram, Facebook, LinkedIn, Google+, Snapchat, Twitter, and Pinterest. As the Social Media Specialist at WBN Marketing LLC, Cristy knows how to make social media work for clients with placement and content management and provides a wealth of information for business owners.
For registration and to make payment: go to scorenaples.org, or call 239 430 0081.